"TWIST IT YOUR WAY"

Thursday, July 23, 2009

The latest custom models out of Laguna


Laguna Beach's new Nike store opened quietly earlier this month, without the fanfare we'd expect from a company first: Never before have all of the company's action-sports brands (Nike 6.0, Hurley, Converse, and Nike SB) been together under one roof. From the look of it, they're getting along just fine. The store's design is more Oregon-rustic—a nod, perhaps, to Nike's Beaverton HQ—than L.A.-cool, with weathered wood floors and hanging bikes. The product design is, in part, up to you: The on-site "Workshop" allows buyers to customize their Nikes, Converse, or Hurley board shorts with graphics and color combinations



No comments: