High above the meatpacking district last night, Dree Hemingway and Salvatore Ferragamo celebrated the launch of the Italian label’s latest fragrance, Attimo. At the Top of the Standard, with the lights of the city glittering below in the clear night, the dance floor remained mostly empty as guests, including Agyness Deyn, Maryna Linchuk and Gossip Girl’s Sebastian Stan, pushed their way upstairs to mingle in the open air.
Dree, the new face of Attimo—available in stores later this month— was chosen for her fresh and youthful appeal. She described the campaign as “Really such an honor.” The fragrance, a feminine blend of pear, kumquat, and gardenia, is a bid to reintroduce the label to a younger generation. Inspired by the scent—Attimo is Italian for “moment”—Dree shared her idea of the perfect instant: “Waking up on a sunny day with no plans, taking every moment as it comes.” The advertisement by Craig McDean, which captures her looking luminous while lying on silk sheets in a slip and red high heels, could be a close second.