Riccardo Tisci, whose shows for Givenchy often feature bone-shuddering electronic music, has decided to portray the euphoric energy of a rave party in the French house’s fall campaign, featuring model Stella Tennant.
“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” the designer told WWD about the fractured images. “Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”
Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga are the other “new stars of the Givenchy gang” who join the party with Tennant, Tisci added. Mert Alas and Marcus Piggott photographed the ads, with styling by Carine Roitfeld.There are still more images to be released.